JAM360° is a marketing and branding consultancy, which was born to help your company have a 360° branding view.

Brands are complex and multifaceted entities. They have an essence, a relationship with consumers, and a personality. They are symbolic, build myths and narratives, and can even be cultural influencers.

However, for brands to be viewed as consistent and strong by consumers, it’s important to consider branding as a serious and strategic activity. This is what JAM360° is all about! We work hard with your company to leverage your branding efforts, building brands with a purpose that stands out.

We explore diverse intangible and connotative elements to create complex and iconic brands. We develop symbolic aspects and associate them with cultural meanings, bearing in mind the consumers’ behaviour and, thus, deeply evaluating brand identity.

Why should your brand stick to empty speeches and narratives?

We go beyond platitudes and clichés, bringing an innovative view to branding. We are based on more than 20 years of practice and solid academic foundations.

From our deep theoretical foundation, we evaluate your brand from diverse points of view, including semiotics, anthropology, psychology, sociology, and narratology. On the other hand, from our executive experience, we adapt our recommendations to your company’s reality, analysing the competitive scenario, the market positioning, and including other key environmental variables.