Branding & Brand Identity

We strive to help your brand consistently stand out in the market. BRAND IDENTITY BRANDING &

BRAND ESSENCE

Your brand needs an essence and values that differentiate it from competitors. It needs to call consumers’ attention with something that makes them identify themselves with and resonate.

We work to help you find what is essential and intrinsic to your brand. What are the key elements? What are the secondary ones? How is the brand identity related to the market positioning? We help answer these questions, bringing clarity to your branding.

REBRANDING

Is your brand getting old? Does it reflect your company values? We run a diagnosis to understand how your brand is seen by consumers and rebuild your identity.

What can be kept? What needs to be changed? What should be the new visual brand identity? How does the rebranding reflect the brand personality? What about the brand relationship and its storytelling? These questions are important to direct the rebranding process.